Not content with doing denim, the brothers behind Guess have now cast their sights towards booze. Maurice , Paul , and Armand Marciano , cofounders of the ubiquitous purveyor of Canadian tuxedos , have now purchased Wally’s Wine & Spirits , WWD
But the tight relationship between fashion and booze is hardly a new one. In fact, you could say the two are inextricable, which is sometimes for the better and sometimes the worst . Below we’ve rounded up six examples of high-fashion imbibing that mostly fall into the former category.
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1. Matthew Williamson x Belvedere
In 2010 Belvedere Vodka , which has long held the fashion pack in high spirits, enlisted Matthew Williamson to design a kaftan inspired by its new flavor. The kaftan bears the label ‘Matthew Williamson for Belvedere Pink Grapefruit’, and was not-so-casually unveiled via a series of promotional events at a 6,000-square-foot pop-up erected in New York.
2. Gareth Pugh x Absolut
Spirited collaboration king Absolut is also no stranger to artistic collaborations. Three years ago they teamed up with Gareth Pugh and birthed this goth-glam bottle featuring 12 facets and a silk cloth band in deep midnight blue. Vogue .
3. Diesel x SKYY Vodka
In 2011 Diesel turned the tables with a swimsuit collection inspired by SKYY Vodka’s iconic blue bottle and logo graphics. Hills star Krisin Cavallari paraded it down the runway at MBFW Swim 2012 in Miami.
4. Jean Paul Gaultier x Piper Heidsieck
Jean Paul Gaultier’s torso-shaped perfume bottle is practically a collector’s item, so it’s little wonder Piper Heidsieck wanted to team up with him on a special limited edition bottle for their Brut Cuvée . The outcome was a sexy blend of Gaultier’s design aesthetic and Parisian nightlife, and came with a matching ice bucket and glasses.
5. Jean Paul Gaultier x Absolut
Jean Paul Gaultier again lent his hand to the hard stuff for the Absolut Legends campaign, inspired by traditional Swedish legends and containing stunning Jean Paul Gaultier haute couture.
6. Emilio Pucci x Veuve Clicquot
Before Taylor Swift and Rosie Huntington-Whiteley there was Veuve Clicquot’s La Grande Dame, for which Emilio Pucci designed a sleeve in his signature Pucci pinks and the Veuve Clicquot orange. The print was an abstract representation of bubbles rising out of champagne flutes.
